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Pay-Per-Click (PPC) Marketing

In a digital world driven by attention and speed, paid advertising remains one of the most powerful tools for businesses to drive traffic, generate leads, and increase sales—fast. With Pay-Per-Click (PPC) marketing, you’re able to reach your audience exactly when they’re searching for your products or services.

Adnan Hameed, an experienced Digital Marketing Consultant based in Lahore, Pakistan, specializes in strategic and performance-focused PPC campaigns across leading platforms including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. With over a decade of experience, Adnan has managed high-ROI campaigns for startups, SMEs, and multinational brands across various industries.

Core PPC Services

  • Google Ads (Search, Display, Shopping, YouTube)
  • Microsoft Bing Ads
  • Facebook & Instagram Ads
  • LinkedIn B2B Ads
ppc services
Dominate the World’s Largest Search Engine

Google Ads

Google Ads is the most popular and effective paid advertising platform globally. With billions of daily searches, Google gives you direct access to users actively looking for your offerings.

As a Certified Google Ads Specialist, Adnan Hameed manages campaigns across Search, Display, Shopping, and YouTube, ensuring your ads appear to the right users at the right time with the right message.

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Google Ads Services Include:

  • Keyword Research & Intent Mapping
  • Campaign Structuring (SKAGs, Ad Groups, etc.)
  • Ad Copywriting & Extensions Setup
  • Negative Keyword Filtering
  • Geo-Targeting & Device Targeting
  • Bid Strategy Optimization (Manual & Smart Bidding)
  • Landing Page Recommendations
  • Conversion Tracking Setup (with Google Analytics)
  • Monthly Reporting & Strategy Adjustments
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Campaign Types:

  • Search Ads: Text ads shown at the top of Google results for relevant queries. Ideal for high-intent users.
  • Display Ads: Banner ads across the Google Display Network. Great for brand awareness and retargeting.
  • Shopping Ads: Product-based ads for eCommerce brands showcasing price, product, and image.
  • SYouTube Ads: In-stream and video discovery ads. Great for storytelling and engagement.
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Why Choose Adnan for Google Ads?

Adnan goes beyond clicks. He tracks performance through cost-per-conversion, ROAS, and lifetime value to ensure your budget translates into real growth. His campaigns are optimized for performance, scalability, and efficiency.

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Outcomes You Can Expect:

  • More leads with lower acquisition costs
  • Higher ad relevance scores = lower CPCs
  • Intelligent budget allocation
  • Consistent campaign scaling
Expand Your Reach Cost-Effectively

Bing Ads

While Google gets most of the attention, Bing Ads (Microsoft Advertising) offer an untapped opportunity, especially for businesses targeting a more mature or professional audience. Bing powers search results for Yahoo, MSN, and AOL, accounting for billions of searches monthly.

Adnan Hameed helps you leverage Bing Ads to reach new audiences, often at a lower cost per click (CPC) and less competition than Google.

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Bing Ads Services Include:

  • Full Setup & Integration with Bing Ads Platform
  • Keyword Strategy Specific to Bing Users
  • Ad Copy Creation & Ad Group Structuring
  • Cross-Platform Audience Targeting
  • Conversion Tracking & UET Tag Implementation
  • Device, Location, and Schedule Adjustments
  • Syncing with Existing Google Ads Campaigns
  • Bing Shopping Campaign Setup (for eCommerce)
  • Monthly Reporting with Bing Insights
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Benefits of Bing Ads:

  • Lower CPCs and higher ROI in many industries
  • Higher desktop search share
  • Greater control over demographics
  • Integration with LinkedIn profile targeting
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Why Adnan Uses Bing:

Many advertisers ignore Bing, which leaves a gap your brand can exploit. Adnan sets up campaigns that mirror your Google Ads strategy—or builds custom plans tailored to Bing’s strengths—to help you dominate the “forgotten” search engine.

Engage, Convert, and Scale

Facebook Ads

With over 2.9 billion active users, Facebook Ads (including Instagram) offer an unbeatable opportunity to reach your audience based on interests, behaviors, demographics, and life events. Whether you're selling products, generating leads, or building brand loyalty—Facebook and Instagram can do it all.

Adnan Hameed creates strategic, visually appealing, and data-backed Facebook ad campaigns that turn scrollers into customers.

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Facebook Ads Services Include:

  • Audience Research & Custom Audiences Setup
  • Campaign Structuring (Awareness, Consideration, Conversion)
  • Facebook Pixel Setup & Events Configuration
  • Ad Copywriting & Visual Design Collaboration
  • Split Testing (Headlines, CTAs, Creatives)
  • Dynamic Product Ads for eCommerce
  • Instagram Story & Reels Ad Campaigns
  • Funnel Building (Top/Mid/Bottom)
  • Retargeting Strategy Execution
  • Monthly ROAS Analysis & Reporting
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Why Choose Adnan for Facebook Advertising?

Adnan takes a full-funnel approach—he doesn’t just drive traffic, he designs ad journeys that nurture cold prospects into warm leads and paying customers. From audience targeting to retargeting and conversions, every step is tracked and optimized.

Target Professionals with Precision

LinkedIn Ads

When it comes to B2B marketing and high-ticket services, LinkedIn Ads offer unmatched targeting capabilities. With over 900 million users—most of them professionals—LinkedIn allows you to reach decision-makers, executives, and business owners across industries.

Adnan Hameed offers strategic LinkedIn advertising solutions tailored for lead generation, recruitment, webinars, events, and brand positioning among B2B audiences.

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LinkedIn Ads Services Include:

  • Campaign Objective Selection (Leads, Website Visits, Video Views, etc.)
  • Company & Job Title-Based Audience Targeting
  • LinkedIn Insight Tag Setup for Retargeting
  • Sponsored Content & InMail Ads
  • Text Ads and Carousel Ads
  • Lead Gen Form Ads with CRM Integration
  • A/B Testing & Bid Optimization
  • Integration with Sales Funnels
  • Monthly Lead Quality Reporting
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LinkedIn Ad Advantages:

  • Reach by job function, seniority, company size
  • Higher-quality leads for B2B pipelines
  • Professional platform with minimal distractions
  • High conversion rates when targeting is done right
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Why Adnan Recommends LinkedIn:

Unlike Facebook or Google, LinkedIn offers contextual business engagement. Adnan crafts personalized, value-driven campaigns that resonate with professional audiences and drive real business results.

The PPC Process

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Discovery & Strategy Session

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Audience & Keyword Research

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Campaign & Creative Planning

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Account Setup & Tracking Implementation

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Ad Launch & Initial Testing

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Monitoring & Daily Optimization

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Monthly Reports with Insights & Recommendations

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What Makes Adnan Hameed the Right Choice?

Over 15 Years of Digital Marketing Experience

Certified in Google Ads, Meta Ads, and HubSpot Inbound

Focused on ROI, not just traffic

Custom Reporting Dashboards

One-on-One Strategy Calls

Transparent Pricing & No Hidden Charges

Based in Lahore, Serving Clients Globally

FAQ

Frequently Asked Questions

You can start with as little as $100/month. Adnan helps optimize even small budgets for maximum return.

Google and Facebook ads usually show results within 3–7 days of launch. Full optimization typically takes 2–4 weeks.

Yes, Adnan offers multi-platform PPC packages to cover Google, Facebook, LinkedIn, and more—unified under one strategy.

Yes, Adnan provides transparent, easy-to-understand monthly reports showing impressions, clicks, conversions, ROAS, and more.

Absolutely. Landing page optimization is key to a successful PPC campaign. Adnan offers custom or template-based landing pages optimized for conversions.