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Digital Marketing, Web Design, SEO, and PPC

Are you looking to build a career in digital marketing or upgrade your skills in website development, SEO, or PPC advertising? Adnan Hameed, a seasoned Digital Marketing Consultant from Lahore, Pakistan, presents a powerful series of comprehensive study guides to help students, entrepreneurs, and professionals master the core pillars of online marketing and web development.

With years of hands-on experience and successful campaigns under his belt, Adnan has designed these study guides to provide step-by-step practical learning in the following areas:

Step-by-Step Practical Learning

Each guide is tailored for beginners and intermediates, blending real-world knowledge with actionable techniques. Whether you're a freelancer, a business owner, or a job seeker, these study guides will help you become proficient in the most in-demand digital skills.

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Read My Latest Study Guides

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Google AI Overview (AIO)

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Local SEO Guide

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ON Page SEO Checklist

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Actionable SEO Link Building Techniques

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Best SEO Tools for Digital Marketing Success

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Top SEO Blogs and Experts in 2025

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Understanding Web Technologies

Website Design & Development Study Guide

In today’s digital era, a website is more than just an online presence—it’s a brand ambassador, a sales machine, and a customer service hub. Adnan Hameed’s Website Design & Development Study Guide introduces learners to the foundational and advanced aspects of building high-performance websites.

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What You’ll Learn:

  • Understanding Web Technologies: Learn the basics of HTML5, CSS3, JavaScript, and how they work together to build web pages.
  • Responsive Web Design: Discover how to create websites that look great on desktops, tablets, and smartphones using modern frameworks like Bootstrap.
  • WordPress Mastery: Explore the power of WordPress CMS—from theme customization to plugin integrations.
  • UX/UI Principles: Understand the importance of user experience and user interface in designing intuitive and engaging websites.
  • Hosting & Domains: Learn how to purchase domains, choose reliable hosting, and connect everything seamlessly.
  • Site Speed Optimization: Techniques to improve load times, reduce bounce rates, and enhance user satisfaction.
  • Security & Maintenance: Introduction to SSL certificates, backups, and keeping your website safe from malware and hackers.
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Who It’s For:

  • Aspiring web designers and developers
  • Freelancers who want to build websites for clients
  • Business owners wanting to manage their own site
Search Ranking Professionals

Search Engine Optimization (SEO) Study Guide

No website can succeed without visibility—and that’s where SEO comes in. Adnan Hameed’s SEO Study Guide is crafted to demystify search engine optimization and turn learners into search ranking professionals.

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What You’ll Learn:

  • SEO Basics: Learn how search engines work, what crawlers do, and how indexing and ranking algorithms affect visibility.
  • On-Page SEO: Master keyword research, meta tags, content optimization, heading structures, internal linking, and image SEO.
  • Off-Page SEO: Understand backlink strategies, guest posting, directory submissions, and local citations.
  • Technical SEO: Learn about XML sitemaps, robots.txt, canonical tags, page speed, structured data, and mobile-friendliness.
  • SEO Tools & Platforms: Hands-on training with Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.
  • Local SEO: Learn how to dominate Google My Business, local maps, and geo-targeted keywords.
  • Content & SEO Synergy: Explore the role of blogging, pillar pages, and content marketing in boosting SEO performance.
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Who It’s For:

  • Bloggers and content creators
  • Digital marketers
  • Business owners targeting organic traffic
Manage Successful Campaigns

Digital Marketing Study Guide

Digital marketing is the backbone of any modern business strategy. This comprehensive guide by Adnan Hameed explores the full spectrum of online marketing tactics and equips you to create, manage, and analyze successful campaigns.

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What You’ll Learn:

  • Introduction to Digital Marketing: Understand the core components—SEO, SEM, content marketing, social media, email marketing, and analytics.
  • Marketing Funnel Framework: Learn the stages of awareness, interest, desire, and action (AIDA) and how to guide prospects through your funnel.
  • Content Marketing Strategy: From blogging to videos, eBooks to infographics—learn how to create and distribute valuable content.
  • Social Media Marketing: Master platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube for brand growth and engagement.
  • Email Marketing: Learn how to grow and segment email lists, create high-converting campaigns, and track metrics like open rates and CTR.
  • Analytics & Reporting: Understand how to use Google Analytics and other tools to monitor traffic, measure ROI, and adjust campaigns.
  • Conversion Rate Optimization (CRO): Learn techniques to improve website and landing page performance to convert visitors into customers.
  • Marketing Automation: Introduction to tools like Mailchimp, HubSpot, and ActiveCampaign to automate campaigns and increase efficiency.
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Who It’s For:

  • Aspiring digital marketers
  • Small business owners
  • Marketing professionals expanding into digital channels
Fast-track to Conversions

Pay Per Click (PPC) Marketing Study Guide

If SEO is the long game, PPC is your fast-track to visibility and conversions. Adnan Hameed’s PPC Marketing Study Guide covers all major advertising platforms, helping learners develop the skills to manage ad budgets effectively and drive ROI.

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What You’ll Learn:

  • Introduction to PPC: Learn how the pay-per-click model works across search engines and social platforms.
  • Google Ads Fundamentals: Discover campaign types (Search, Display, Shopping, Video), ad groups, keyword targeting, bidding strategies, and Quality Score.
  • Facebook & Instagram Ads: Master audience targeting, retargeting, creative design, budget control, and performance optimization.
  • LinkedIn Ads: Learn how to target professionals with sponsored content, text ads, and InMail campaigns.
  • YouTube Video Ads: Explore skippable and non-skippable formats, audience targeting, and video ad creation.
  • Bing Ads (Microsoft Ads): Learn how to duplicate and optimize Google Ads campaigns on Microsoft’s ad network for additional reach.
  • Landing Page Optimization: Design pages that convert with persuasive copy, strong CTAs, and form best practices.
  • Analytics & A/B Testing: Use data to refine and improve campaign performance continuously.
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Who It’s For:

  • Freelancers and digital marketing consultants
  • E-commerce store owners
  • Anyone managing online ad budgets
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Why Choose Study Guides by Adnan Hameed?

Adnan Hameed is not just another instructor—he’s an experienced Digital Marketing Consultant who has worked with local and international brands, delivering results across industries. These guides are based on proven methods, updated with the latest industry practices, and packed with practical examples, not just theory.

Key Features:

Actionable insights and real-world applications

Downloadable resources and toolkits

Free and premium tools recommendations

Exercises and assignments at the end of each chapter

Supportive online community and Q&A forums