CERF wanted to increase awareness and donations for their cancer patient support programs. Their social media presence was minimal, and engagement levels were low, making it difficult to reach a larger donor base.
Cancer
Education Research Foundation
Challenge:
Solution:
Adnan Hameed designed and executed a 3-month social media strategy that included:
- • Creating branded, emotionally engaging posts highlighting patient stories
- • Consistent posting schedule across Facebook and Instagram
- • Targeted ad campaigns to reach potential donors and volunteers
- • Hashtag optimization for greater organic reach
- • Launching donation-driven campaigns with strong calls-to-action
Results:
- • Social media followers grew by 85% in 3 months
- • Engagement rate increased by 170%
- • Donations from social media campaigns rose by 50%
- • Built a stronger community connection through storytelling and live events